We live in the era of the IPhone5 and super HD videos.  Wise home sellers take note. In 2011 33% of home buyers were first time home buyers.  Furthermore, 80% of current home owners purchased their first home between the ages of 18 and 34. Doesn’t it makes sense, therefore, to appeal to your audience?  When preparing your home for sale making your home appealing to your prospective home buyer pays huge dividends.  Even at my age, when I tour homes with outdated intercom systems, older light fixtures, counter top microwave appliances and earlier generations of door bell chimers, I see, think and feel old, and …dare I say that dreaded real estate phrase…”dated.”  If these smaller items impact my impression of a home, imagine the impression a clunky old TV makes!  Logical thinkers rightly conclude that such items are easily replaced and many times aren’t even staying with the home.  Why then even bother replacing an old TV with a shiny new HD model or replacing inexpensive light fixtures?

The why is simple.  Buying a home is not a logical decision. Buying a home is an emotional decision.  I see it every day. Most home buyers experience an emotional connection with the home they ultimately purchase the minute they enter the home.  They “know” which home is right for them immediately. Want to make more money on the sale of your home?  Appeal to your audience.  Buyers of all ages must feel a connection with their new home.  ALL buyers are looking for a new home.  Make it look new, from counter tops and light fixtures  to televisions.  And, remember, you can take that shiny new flat screen TV with you when you move to your new home!